The financial results for the second quarter was posted by Sony Ericsson where they said that there has been an increase in sales from the last quarter to the tune of around 25%. This was announced in an official statement by CEO Bert Nordberg. The rise in the sales has been primarily due to the launch of the two very successful phones by the company, the Xperia X10 and the Unlocked Vivaz. In fact Sony Ericsson has been making much more money and they now have a net cash stock of around 609 million Euros which means that they are making way more money that they would before. This has happened in spite of the fact that the average selling price has also increased by 19% to around 160 Euros in comparison to the last quarter.

This good performance has been well received by market analysts and they also see a good future for the company. The frameworks of the company are quite good and the base is already set for a better future performance by the company. What has helped them a lot according to several experts is proper business planning. They have focused on the right areas in the market and the products that they have released have largely been flawless and without major issues which cannot be said for its primary competitors especially in the Unlocked Smartphone market. In fact what has gone a long way to get them these figures is the fact that rather than focusing only on the smartphone market, they have come up with a good product mix. This has meant that they always have kept the money coming in no matter what.

Although we have been somewhat amazed at the huge popularity of the Unlocked Xperia X10 and how much money it has brought in, but we feel that going the Android way is the best for this company.