Lured By Microsoft, Gavin Kim Departs Samsung
Aldo Panessidi
Gavin Kim, Vice President of Samsung, announced his departure to head up Microsoft’s Windows phone product management team. As of September, Microsoft’s market share in the cell phone industry dropped to 5.6%. Luring Gavin Kim may be part of Microsoft’s plan to attempt to boost its market share in this competitive industry.
On Monday, November 7, 2011, Microsoft hosted a smart phone party in Manhattan. A six-story replica of a Windows Phone was erected in one of the most congested intersections in the world. Along with bands and dancers, Microsoft was determined to make a statement that the Windows Phone and mobile accessories are here to stay.
According to an exclusive interview with BGR, Gavin Kim, outgoing Samsung cell phone executive, indicated his primary responsibility is to build consumer confidence in the Windows Phone platform, and to win over cell phone, developers, manufactures, and carriers. Considering the Windows Phone market share dropped from 5.8% to 5.6%, Gavin Kim has much work to do.
The Windows Phone is available through a few popular carriers. In addition, a handful of unlocked cell phones are available along with a host of cell phone accessories. However, consumers have not warmed up to the Windows Phone platform. This may be due to an unwillingness to change platforms or consumers may simply not like the Windows Phone platform.
Convincing consumers to switch to a Windows Phone may be one of the toughest challenges Gavin Kim will face in his new role at Microsoft. While Microsoft refuses to accept defeat with its smart phone platform, only time will tell if Gavin Kim can successfully revitalize the Windows Phone.
Currently Microsoft has collaborated with T-Mobile, AT&T, and Verizon. In the next several months, marketing efforts will increase as Microsoft announces new carrier partnerships and new cell phones. Gavin Kim will need to roll up his sleeves and get to work on what seems an insurmountable task.
Pure Mobile has an accessory solution for every lifestyle – and is a preferred provider of Samsung phone accessories


















